Boosting Thought Leadership and Market Traction through Collaborative Partnerships

In this episode, Henry McIntosh explores the significance of agency partnerships and how they can mutually benefit both parties. They emphasize the importance of agencies referring to and showcasing each other’s strengths, fostering a supportive community. They also touch on the potential for monetizing these partnerships and keeping introducers engaged through incentives. With a unique…

The Power of Community Collaboration for Business Growth

In this episode, Henry McIntosh, the Director at Twenty One Twelve Marketing, shares valuable insights on the community side of marketing. He discusses the importance of building a strong community and the benefits of community collaboration for business growth. Henry also highlights the significance of partnerships and collaborations in marketing strategies, citing real-life case studies.…

Embracing Mistakes and Collaboration in Marketing

In this episode,  Lindsay Miller, CEO of Content Journey, emphasizes the importance of mental health and addresses the growing openness towards it. She also talks about her agency’s unique approach and managing client expectations. This episode delves into building a successful marketing agency, including strategies for gaining clients, scaling at their own pace, and creating…

Balancing Big Ideas, Execution, and Scaling

In this podcast episode, we chat with Andy Halko, CEO of Insivia. He discusses the value of coding in his career and his vision of democratizing strategic planning through AI integration. Andy also emphasizes the role of AI in removing bias and extracting valuable insights for marketing strategies. We discuss the challenges of “shiny key…

The Influence of ADHD on Entrepreneurial Tendencies

In this episode, Andrew Aebersold discusses his journey from college to running a record label, the influence of ADHD on entrepreneurial tendencies, the challenges of defending a patent, and the importance of specialization for agencies. The episode also explores the experiences of acquiring an agency, giving back to the community, and incorporating growth habits into…