Dive into the fascinating world of legal marketing with Doug Bradley of Everest Legal Marketing as he shares his journey. From childhood hustles to creating a specialized agency serving law firms, discover the art of SEO, website design, and why sometimes, collaborating with competitors can lead to success.
Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.
- Childhood hustles shape a future CEO
- Building an SEO-focused legal marketing agency
- Specializing in law firm client needs
- The pros and cons of befriending competitors
- Finding balance: in-house expertise & outsourcing design
Resources:
Connect with Doug Bradley:
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Quotables:
- 39:40 – And that’s basically as a way to break the barrier for a client, client. You know, our clientele, lawyers, they tend to dive first to try and solve a problem and they usually just, how do I write a check and solve this problem? And they’ve been bitten by that. And part of our, part of our, our pitch is that if we suck, you can fire us after two or three months. If you think we’re full of shit and we can’t do anything, you can fire us and take all of our work to the next vendor
- 13:20 – And the way that my agency is set up is you know when it when a request from a client comes in it go like we’re usually getting them done same day especially if it’s an easy request. We gotta be able to do the easy things fast because those are obviously the things that the client’s asking for. So let’s get those done quickly. And I found with a lot of agencies, especially larger ones, even, you know, it’s like the old broken windows problem, eventually you get so large that it’s hard to even solve just the tiniest of issues.
- 16:54 – And to the first part, I think like unlike other industries, the agency world, especially the marketing agency world, can be friendly with each other even if you’re directly competing because there like truly is enough business to go around. Oh yeah, you nailed, you nailed the more important part, which is the referral part. Whether I don’t have enough resources right now to even take on the project that I normally would, or any, or I don’t do these services or whatever it is. But like you said, you know, I think a good vetting process and sometimes you just, even if you vet ’em and they turn out to be okay.
- 08:41 – Doug: I actually started crying because it was like this whole emotional journey of creating something of value that someone wanted to buy.
Josh: Alex and I are both entrepreneurs. We both started companies and we both know that feeling of it, there’s nothing like the first sale. Yeah. Like, it, it’s, it kind of blows your mind of like, I can’t believe, especially if it was like your concept or something from the beginning Yeah. That I can’t believe, like something from my brain got put onto paper, got executed, and then like someone gave me a dollar for it. - 25:15 – We only work with law firms. We know what you need, we know what you want, and more importantly, we know what you don’t want. It’s really important to know what client doesn’t want, thinking, you know, going into a relationship thinking they might want all of these leads for this thing, and then they tell you months later, by the way, we don’t do that at all. We don’t want any of those. So, so we already have a, a pretty good knowledge of what clients want just because we only work with law firms.