Navigating the Wild World of NIL: Inside Athlete-Influencer Marketing
Dive into the dynamic intersection of college sports and influencer campaigns as we chat with Brent Barkin, CEO of PlayBooked. Discover the ins and outs of utilizing athletes to amplify brand messages and learn the secrets to targeting the elusive 18-25 demographic. From pinpointing micro influencers to creating impactful marketing strategies, we’re dissecting the playbook…