Reading Time: 2 minutes
Reading Time: 2 minutes

Finding Your Niche with KJ Media’s Jacquelyn McManus

This episode, the CEO and Founder of KJ Media Jacquelyn McManus talks about the best way to find the right niche for your agency, the different ways to get new customers, and why companies shouldn’t provide sign on bonuses.

Jacquelyn McManus is the CEO and Founder of KJ Media, a full-service agency that helps trucking businesses streamline and optimize their driver recruitment process through digital media.
Jacquelyn has been immersed in the trucking industry for over a decade, where she helps companies illuminate their core values and match them with the best talent out there. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:
  • The transferable skills from sports to business.
  • How to find the right niche for your marketing agency.
  • What it’s like being a female in a male-dominated industry.
  • How to successfully start a business at a young age.
  • The opportunities in the trucking industry.
  • The problems with offering sign-on bonuses.
  • Different ways to get new customers.
Connecting with Jacquelyn McManus:
Connecting with the host:
  • 6:30 – “Through working with that business I really fell in love with the trucking industry, and there’s an old joke in the industry, once you’re in you don’t get out. A lot of people like hop industries not in trucking it’s kind of this form of good old boy club so being a younger millennial female there’s been challenges but with challenges like I was mentioning earlier with Lacross there’s opportunity.”
  • 14:52 – “If you’re 21/22 you can also pair up with a buddy one of your best friends and you can travel the United States all 48 for a year and you’re getting paid 85 to 90 thousand dollars a year with presumably no student debt, no college debt that’s a big issue now people are graduating college with 200 thousand dollars worth of debt and can only get a job for 40 grand a year that’s a desk job, so there’s such an opportunity to travel and explore the country as a young person and get paid to do that and as you increase getting more badges being experienced for a couple more years your pay rate increases.”
  • 20:58 – “Everyones about 2 degrees of separation, if you’ve been in this space for about 10 years you know of this person or vice versa and so we’ve been able to build our business through sales but also referrals which has been fantastic.”
  • 21:03 – “The biggest mistake I see from companies just starting is being too broad and a lot of people shy away from that so if you find a niche lean into it, get on the boards, do your public speaking, I’ve driven a truck before myself, do it all in that niche specifically and then if you want to branch out branch out.”