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What Happens When an Agency Scales too quickly with Rip Media Group’s Maury Rogow

In this episode, CEO of Rip Media Group Maury Rogow talks about the different moving parts involved in scaling an agency, how to handle bad hires, and why sometimes it’s better to scale down than scale up.

Maury Rogow spent over 15 years successfully launching products and growing revenue at high-tech (software, enterprise web) companies during the internet boom, including AT&T, Lucent, Cisco Systems, GeoTel, Watchfire, and Avaya. 
 
Maury is now the CEO of Rip Media Group where he helps new companies increase sales by producing branded commercials, and amplify brands globally with digital marketing campaigns. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:
 
  • How to enter the film industry.
  • How to get the first clients for your agency.
  • What you need to do to scale an agency.
  • How to build your network.
  • What to do when you have a bad hire.
  • How Covid has changed the marketing world.
  • How to scale down your agency.
 
Resources:
 
Connecting with Maury Rogow:
 
Connecting with the host:
 
Quotables:
  • 9:59  – “The first customer brought them in, it was a friend, it was a friend of a friend and we made that happen but what do you do then? Now you’re working on the project and are you out there prospecting?”
  • 17:06 – “We started winning a lot of bigger and bigger projects, so I’m thinking great I have these people I can pull them in, at that point we had 12 people and I needed more and we’re filling up the office, I need to get more offices because we want these agreements, this person comes in he’s highly recommended, I knew this person from a conference he was a writer animator, perfect, so I didn’t take the time, I just didn’t take the time to go through and vet and properly qualify these people.”
  • 18:49 – “I over hired and that was crushing and that’s what made me want to change the model to be something that was my consultation, my expertise, I can help directly so I went from let’s go bigger and bigger agency-wise to what can I give directly to customers.”
  • 30:33 – “OGP. Only good people, I only want good people on my team, you might be incredibly talented but if you’re a pre-madonna or arrogant this is not the home for you, this is not the place for you, and this also goes for customers.”
  • 31:19 – “Your company and your customers will thrive or die based on the story you’re telling, you have got to nail your story, you’ve got to go out there and tell your story better than anybody else, you’ve got to know your three whys, why do they need to buy, why they need to buy from you, why they need to buy now.”