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Reading Time: 2 minutes

The Fight For Business Growth with Growth Skill’s Lavall Chichester

This episode, Growth Skill’s Founder and CEO Lavall Chichester talks about the similarities between fighting and business, how to get CEOs to align with a marketing vision, and what the online sales process looks like.

Lavall Chichester is the Founder and CEO of Growth Skills a marketing agency that helps brands increase revenue and brand awareness.
 
Lavall is a growth marketing expert with a specialty in SEO and Content Marketing, he also made AdAge’s 40 under 40 for innovating in these areas. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:
 
  • What it means to ‘embrace the suck’.
  • The similarities between fighting and business.
  • How to get into creative writing.
  • How creative writing helps with marketing.
  • Getting CEOs to align with your vision.
  • The online sales process.
  • How to properly use ChatGPT.
 
Resources:
 
Connecting with Lavall Chichester:
 
Connecting with the host:
 
Quotables:
  • 2:51 – “If you’re hurt or you’re injured you got to embrace that shit because he’s not going to stop, the fight’s not going to stop because you’re uncomfortable and I equate that to business.”
  • 4:04 – ‘Being an entrepreneur everyone tells the story about oh yea it’s great and I make business but the journey is lonely honestly, it’s lonely and a lot of the times it sucks so you got to embrace that.”
  • 18:15 – “My wife is playing Candy Crush, bro I’m crushing cash from the internet because my rankings go up that’s my video game literally we’ll watch some nonsense on Netflix while we’re chilling and she’ll be crushing candies and I’ll be crushing cash, I’m just optimizing an article, I’ll publish it and I love it bro.”