Reading Time: 4 minutes
Reading Time: 4 minutes

Staying Ahead in the Digital Landscape: Leveraging Technology and Working with Family in Business

In this episode, Jonah and Jeremiah Wilson join Joshua Hoffman to discuss the future of marketing and the impact of AI and automation. They share insights from their experience in sales, emphasizing the importance of leveraging technology and staying competitive. They delve into the significance of leveraging technology, studying the market, and utilizing the best tools available. Furthermore, they discuss the dynamics of working with family in a business setting. Additionally, the episode emphasizes the need for agencies to utilize data to convince clients of their value, and suggests obtaining granular insights for greater success.

Jeremiah Wilson is an experienced entrepreneur and sales trainer. He founded multiple call tracking and marketing analytics companies over 20 years, including ContactPoint and Convirza. Jeremiah has also worked in logistics, sales training, and as a university professor.

Jonah Wilson is an ambitious up-and-coming marketer who is following in his father Jeremiah’s entrepreneurial footsteps. He gained valuable experience interning at Convirza and honed his skills in digital marketing by starting his own agency, Orsett Marketing. Jonah’s drive and determination to succeed in business and marketing comes through in his experience in solar sales and various digital marketing roles. He represents the next generation of marketers and entrepreneurs. Here are a few of the topics we’ll discuss on this episode of Masters of Marketing Agency:

  • Despite the competitive nature of the industry, marketers can stay relevant by adapting to changing technologies and maximizing the tools available.
  • To stay relevant, businesses must continuously study the market, be aware of the latest advancements, and utilize the best tools available.
  • Building in-house solutions may not be feasible for small businesses, it is more beneficial to partner or use existing tools.
  • The hosts highlight the success of their father-son partnership, which works because of shared values and a clear business hierarchy.
  • Imposter syndrome is a common experience among entrepreneurs and executives, but it is important to remember that even top CEOs feel uncertain at times.
  • People remember how they made you feel, not what you said.
  • The book “Originals” by Adam Grant explores similar themes.

Resources:

Connect with the guests:

Connect with our host Josh Hoffman:

Quotables:

  • 04:41 – Jeremiah: “So why is one able to go do $300,000 in, you know, solar panels sales that year and another does, you know, 15,000, you know, what makes a difference? And there’s a lot, there’s a lot of magic to that too that still has to come out… Joshua: Well, you can’t just mention that comment without me like double-clicking, so I don’t you better be ready with an answer.”.. Jeremiah: “I’ll tell you at 12 years old, I learned the lesson like I learned from me, and it had to be from me only that I learned that I could look them in the eye. And, and so I’m big on personality profiling, like, like who, what are, what, who are they? What do they need, and what do they need from me? And I have to be that now. And I’ve got like two seconds for them, even less. They’re going to make a split second decision the moment they look at me as to whether they like me or not. And that was it.”
  • 21:25 – “Let me back up because I told him at a very young age, my job is for you to be better than me. If I do my job as a father, you’re going to be better than me in every possible way. And, and I think that that’s a bit stuck with him. I mean, if you really got into his head, and I think I know my son pretty well, he already knows he’s better than me.”
  • 19:03 – “And they would run into problems of family would work together, and it would cause issues, and they couldn’t buy them. Because the uncle wanted to not sell his share, do this and that. And the only time that he said it ever worked is if you worked with a father and a son or that same relationship because I grew up and my whole life Jeremiah is “hey, do this, don’t do this”. Being that figure, that example, and it’s the same in business where he’s the CEO and his assistant. I do all the dirty work and I think because of that, it works quite well and we think alike. And for anybody who wants to father and son, it varies a lot based on what the direction and the values of them are. But in general, I think it’s the, just about the only time family and business can work is when that clear dichotomy of or father, son or CEO and employee works.”
  • 24:13 – “For me, what I do is if I’m ever doing something that like brings all nerves and I’ve never done it before, I actually try to appreciate, I say like, this is a position, especially when you’re running a company or something like that, and you’re in a position that most people your age aren’t in, I kinda sit there, and I say like, it’s actually an honor to have these nerves, so like, let me appreciate these nerves rather than like push ’em away. That to that eventually turns you into an adrenaline junkie, I think. And now I’m like chasing those nerves and everything.”
  • 05:55 – Jonah: “You knock on the door, they look you in the eye, and they make a decision right then, and then you go from there. So when I say magic, I think it really is, can I give them what they need in seconds and then not mess it up for the next five minutes as I close the deal?”.. Joshua: “Yeah. For me, I always went in the mentality that they’re going to remember how you made them feel, not what you said.”