Dive into this thrilling chat with Valerie Tyson, where urgency meets strategy in the fast-paced world of marketing. With candid tales of brushing shoulders with icons and insights into building a cult-like agency culture, this episode unpacks game-changing tips for marking your territory in the marketing arena.
Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.
- The Power of Preparation
- Building a ‘Solve City’ Culture
- Pioneering a Team of Point Guards
- Embracing the “Mamba Mentality”
- Leveraging a Neutral Mindset
- 6:16 – I kept waiting for the other shoe to drop. But when you are on a team, your teammates don’t let you fail because everyone wants to win. And so you coach up the weakest link. So I look, when I built my agency, I wanted to do something different than other agencies were doing. And you can’t teach someone how to be a good teammate, but if they have the drive and it’s also hard to teach effort, like that’s almost impossible to teach.
- 8:33 – You don’t have to be sick to get better. Everyone always thinks to be, well you have to be sick. And so I think that’s not a Kobe quote. We work with a kind of a neutral mindset company and I was listening to one of their podcasts this week and they talked about, like, their quote was like, hey, and it was like really tongue in cheek, like, you don’t have to be sick to get better. And I think that’s just so like healthy. Like I, I don’t, I don’t, I wake up every day and I’m like, how can I get better? It used to be when I had like, you know, not such a neutral mindset, I was like, how am I less bad today? How do I make things less bad today? Which is a terrible attitude, but once you’re like, how do I get better?
- 11:57 – So like, even if there’s a challenge or someone think like someone took like in power says you can’t do something, like I still think it’s possible. So if someone tells you you can’t, like, what do you mean you can’t? Like, I mean obviously you can’t like break into someone’s house. Like I’m not talking about that. So no one do that who’s listening to this. But you know, if it’s something that you think is possible and you have a solution for it, like lay out your plan and test it and fail fast and often and figure it out. But I think that you can always challenge people when they tell you it’s now too.
- 20:03 I don’t get it right all the time. I mean, I probably get it right wrong more than I do, right? But I know now, like when you talked about like, hey, you know, like benchmarking and being down, like I know when I’m in it, like everyone gets in it, right? You’re like, oh, I’m not enough or can I do more episodes of a podcast? Can I win more clients? Like whatever it might be. But like it’s enough to know that it’s happening and you’re like, wait, like those are good problems to have.
- 29:45 – Everyone’s not for everyone forever. And that’s okay. Everyone’s gotta go and explore and do everything they want. Maybe they found something one day, they probably come here and question that after that. But you know, to create like that initial commitment, like run through walls for me while you’re here, until you don’t want to anymore or there’s something else and then great like then it’s not, you know, it used to be people were like afraid about like, oh I wanna leave or I might wanna do this or can I try something else in the office? I feel like we’re a little bit more fluid that we can talk about those things and those conversations are much more open.