Reading Time: 2 minutes
Reading Time: 2 minutes

Secrets of a Successful CEO with One18Media’s AJ Sonnick

This episode, One18Mediaa’s CEO AJ Sonnick talks about the characteristics of a good leader, how the role of a CEO changes as a company grows, and the different ways having a virtual assistant has helped him.

AJ Sonnick is the CEO and Founder of One18Media, a digital marketing agency startup that’s worked with Website Design, IT Services, and Media Consulting firms.

AJ drives every aspect of projects, from initial concept to implementation and client delivery, and manages P&L and budget. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:

  • The pros and cons of online degrees.
  • What makes a good leader.
  • How to use software to improve employee engagement.
  • How the role of a CEO changes as a company grows.
  • Different aspects that make a company successfully grow.
  • The benefits of having a virtual assistant.
  • The importance of having the right SOPs.


Connecting with AJ Sonnick:

Connecting with the host:


  • 3:54 – “When you’re working with kids whether it’s elementary school, middle school, high school, college. When you’re working with young kids or young adults you’re supposed to motivate them.”
  • 18:13 – “It has revolutionized the way he works, coincidentally enough I said to him you look better, you don’t look stressed, you look calmer, you’re not tense on the last few meetings I noticed and he said it’s all thanks to you making the investment and getting us tools and software that help us do our job and that’s just one example out of many.”
  • 19:37 – “There was one problem with that risk, there wasn’t enough money for me, I just got married at the time how do I not make a salary, I’ve been doing this for how many years now? I went out and took a full-time job somewhere else to make sure we didn’t have to fire anyone on our team and that to me is being a leader you see all these CEOs in corporate America that have all these big salaries and very well deserving they are talented smart people but do they need the 100 million dollar bonus, did they need that big boat? Why don’t you give that back and reinvest in your team, there’s all these layoffs and I’m not trying to get political or anything. I just saw today though McDonald’s is preparing to lay off thousands of people, you’ve got the tech industry crumbling and falling apart, you have banks crumbling and falling apart but everyone’s making all their money, everyone’s in it for themselves, and there are good businesses out there, there are good leaders out there and I’m trying to help coach everyone out there and teach them listen you’re going to make a lot of money, you’re going to be successful, you’re going to do well but don’t be a jerk about it.”