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Reading Time: 3 minutes

Navigating Culture, Strategy, and Partnerships in Marketing

Dive into the world of marketing mastery with Aaron Gaeir, CEO of GDX Studios, sharing his wisdom on creating enchanting experiences that amplify every form of media. From  fostering an adventurous culture to leveraging pivotal success strategies and crafting valuable partnerships, this episode is a treasure trove for any marketing aficionado.

Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.

  • Building a Culture That Amplifies Success.
  • The Power of Experiential Marketing.
  • Strategic Partnerships in Agency Growth.
  • Maintaining Optimism Through Challenges.
  • Harnessing Tech for Marketing Innovation.
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  • 17:48 – What do you mean your DNA and your P&L, your profit loss has a line item for culture. Yeah. And I’m not talking about Taco Tuesdays, I’m not talking about vacations or more time off or doing, you know, happy hours on Fridays, that is, you know, that should be done anyways, right? I’m talking about how you structure building great culture or things like transparency, the way that people are paid, the way that people are compensated, not just in the time and money, and how that influences your culture and the people you hire, what I call PLU’s, people like us.
  • 25:00 – Wouldn’t it be great to work somewhere where as you create value, you can then create, and I’m not talking about taking out the trash or doing the windows or, you know, plugging in the computer or turning the lights off. That’s, you should be doing that anyways. I’m talking about real value and everybody knows what that is. Real, real value. And that doesn’t mean maybe a new client or new sales. It could be a new software, it could be uncovering a new employee, a new colleague, right? There’s all kinds of things that you can do to create value and everybody can create value from the account bookkeeper on up to the secretary, you name it. Everybody has the opportunity to create value in our company and harness that value.
  • 14:04 –  Aaron: It’s the mental capacity to get through just really tough, tough mental challenges, you know?
    Josh: Yeah. I think still to this day, out of all the, the sports and workouts that I’ve done, I think a wrestling match has been the hardest and most tiring thing. And then not to go too far in this direction, but those tournaments, when you have three matches, four matches in a day, I mean, you feel a hundred percent cooked after one match and then you gotta recoup after, you know, an hour and then get back out there. It was, it was unlike anything I’ve ever done.
  • 01:28:00 – This is a gateway to getting to the spatial computing. This is the gateway of using tactile experiences to get people into the metaverse or spatial computing. So it’s exciting new, very cool that I’m putting a lot of eggs in that basket so people in that space could use us big time. ’cause I’m having people like agencies, I got one guy in Prague that I love that does these amazing mockups and he, they’re they’re blown you away.
  • 01:04:15 – Aaron: It does feel good, right?
    Josh: Yeah. you know, I have this whole obsession of motivation, you know, which one’s more powerful, a good positive, a positive motivator or an FU motivator. And as much as I want to pretend like the positive motivators are stronger, it tends to be the FU motivators are the stronger ones.
    Aaron: I had a whole company in that field of medical devo, you know, medical as you know, diabetes, obesity. I sold that to Cigna. And my IP was motivation. And it’s two things. It’s carrot or the stick. And you’re right, the stick works better. Fear.
    Josh: Well said.
    Aaron: Losing eyesight, fear of dying from diabetes, fear of losing your leg is far stronger than saying, Hey dad, I want you to walk me down the aisle, get off the couch and stop eating cheeseburgers. That’s powerful, right? I want you to be there for my grandkids. I want my kids to have a grandpa. That’s powerful. But when, when somebody says, look, you’re gonna lose your eyesight and we’re gonna have to take your leg. Ooh, that’s real powerful.