This episode, 9Sail’s Founder and CEO Joe Giovannoli talks about how he started a business when he was still in college, the benefits of specializing in a certain niche, and how to create and implement the core values of a business.
Joe Giovannoli is the Founder and CEO of 9Sail a digital marketing firm that specializes in working with law firms to aid them in achieving their growth goals by leveraging SEO, paid search, content creation, and digital PR services. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:
- Starting a business as a college project.
- How to avoid bad business partners.
- How students can prepare themselves for business success.
- The difference between an agency and a firm.
- The benefits of being a specialized agency.
- How to create your company’s core values.
Resources:
Connecting with Joe Giovannoli:
Connecting with the host:
- Josh Hoffman on LinkedIn
Quotables:
- 2:02 – “In college we were assigned a project to write a business plan and my question to my professor was why would I write a business plan for a business I’m not going to start, the project was to write it on a specific industry, I actually don’t even remember the industry that they asked us to write it on and I said I don’t have interest in that can I write a business plan on a business that I might actually be interested in starting and if we can start it and actually get a client and prove that we’ve been able to execute our business plan can I have a A? And after some back and forth he agreed.”
- 6:08 “Hiring, dating and working with a partner and finding a partner for your business are all virtually the same. You need to know what you’re looking for, you need to know what you’re trying to achieve, and you need to make sure that the person that you’re doing that with is aligned with those same goals and values.”
- 32:16 – “You’re going to learn more from the failures than the successes, I think that’s true in both business and marketing, things aren’t going to work there’s a saying 50 percent of marketing works we just don’t know which 50 percent.”