In this episode, Stacy Cretu, founder and CEO of Uncommon Marketing Works discusses the challenges of marketing in a constantly changing industry, the importance of client relations, hiring the right team, and the impact of failures in the entrepreneurial world. Stacy also shares her insights on the growth of her digital-first marketing operations agency, building a team of women, and the benefits of focusing on having fun while learning in any job, including marketing.
Staci Cretu, the Marketing Maestro, brings two decades of experience in enchanting audiences and transforming brands. With expertise spanning diverse industries, she has orchestrated captivating campaigns that generate results while keeping the world smiling. Staci’s leadership and strategic marketing initiatives have driven significant revenue growth, fostered successful partnerships, and empowered businesses to thrive with next gen marketing strategies. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:
- The agency helps B2B clients navigate the world of marketing and drive growth opportunities
- The marketing industry changes constantly, especially during Covid-19, and creativity is essential to success
- To ensure the right fit for hires, Uncommon Marketing Works asks content writers and paid media specialists to complete writing tasks and analyze client accounts, respectively, before hiring.
- Failure is inevitable in the entrepreneurial world, and it is crucial to embrace and learn from it to succeed.
- Short and engaging training sessions are more effective for retaining information.
- Incorporating humor and fun in marketing campaigns can make them more memorable and effective.
Resources:
Connecting with Stacy Cretu:
Connecting with Josh Hoffman:
Quotables:
- 02:29 – But marketing definitely can change on a dime, and I really equated it to the constant change in the industry, in the practice of marketing and equated it to climbing or scaling a mountain, which I will never do personally, but it’s the idea and the premise that scaling a mountain, if you’re a, you know, hiker or what have you, you are constantly battling different terrain, different climates and different challenges along the way, and it’s how you overcome those challenges in the end.
- 10:35 – And really educate the client on the fact that you don’t have to do everything, you know, pick something, be good at it, do that, and then, you know, hopefully generate the KPIs that you need and then move on and add things to it. So it’s really from, as far as like out-of-the-box creativity, it’s coming up with and coming up with ideas that are, that you’re able to execute on within like very, very firm constraints.
- 08:14 – I think like at the end of the day, it needs to have prompts to go in and the higher quality those prompts are going in, the higher quality, the responses will come out. And, and I think it’s a very good thought partner, but it’s not the decision maker. And I think you still need that human side to clean up the words to further the idea, right?
- 09:24 – I think people are getting into like this mindset that they might be able to use this to replace a marketing firm or something like that. And I just think that’s not the case at all because you still need the expertise to go in, you still need to understand any, whether there’s personas or like, you need to have a marketing knowledge to get the best out of the tool.
- 23:45 – Joshua: If you were to teach something to other marketers, what would it be?
Staci Cretu: You’re going to fail, and you’re going to fail hard. And it’s about how you pick yourself up and how you figure things out and how you reconstruct and learn from those failures and understand failures always something that’s going to happen. And again, it’s the learning process of where you’re at and if you’re not willing to fail, you’re not willing to succeed.