Discover how Alex Polamero merges his world religion studies with his passion for business to drive empathetic client relationships and significant growth. In this candid conversation, Alex divulges his unique path and the strategies his consulting firm utilizes to not just attract leads but to ensure they’re quality, valued, and ultimately, contribute to a significant rise in business valuation. Get an unparalleled look at how a synergy between sales and marketing can unlock new levels of success.
Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.
- Turnkey sales & HubSpot solutions
- The impact of studying world religions
- Strategies beyond lead generation
- Improve business valuation tactics
- Insights on website lead conversion
Resources:
Connect with Alex Polamero:
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Quotables:
- 1:08:03 – Clients like it when we have skin in the game. For sure. Absolutely. Yeah. And if we can help two x three x or more their valuation on top of their annual revenue, they start seeing numbers in a different, in a different light, right? Oh, and we can help. Now that’s a smaller company, right? Let’s say like three to 15 million. If we can help the owner get out of being the only person doing all this stuff, that’s major, right? Talk about lifestyle change.
- 28:04 – Alex P: I learned a lot from that experience, right? About working with partners about negotiating agreements. A lot of times when you’re, buying or selling a business, you gotta think about the end game, even though it’s kind of hard. What happens if one of you dies? What happens if one of you doesn’t wanna work together? You know, all these things. And also the, the just the power of patience and perseverance, right? Because running an agency takes a lot of effort and there’s a lot of, you know, trial and error and, winning and losing and trying to learn from others who’ve done it, you know, better than I have. So that was my journey.
Josh: I appreciate you sharing that. Is there anything that you would do differently? Because it sounds like you did think about a few things and how this could go, but yeah. Would you do anything differently?
Alex P: Yeah, I wouldn’t have sold, I wouldn’t, so I wouldn’t do that. Like two years in business is not very long, right? There are a few key things that I would do. Number one, right? I would start, I creating systems in my business from day one, right? How, so? Scalability is about systems, which people talk about this all the time, right? But I was more of a sales person and technical expert in marketing automation. So I was like, well I can go get business and I could do the work, right? But the creating the systems for replicating that without me, that was the hard part. So I would start that much sooner. - 22:41 – Alex P: So then how do you align that back to like your worldview for running a business?
Alex G: I think, all right, let’s see. I think let’s take it one, one to one initially, like relationship based. Whether it’s a relationship with your, your spouse or your child or your partner, whatever, you know, business partner, whatever, take it. I think that, I used to say that communication is the most important. I switched that to expectations are the most important. And I think that dives deeply into how you enter a situation with what expectations you have. And potentially those expectations are not aligned on the other side. So you have mismatch. And that creates, you know, you could take that on the product side as well. And that creates a spectrum of the expectation versus reality is essentially sat user satisfaction, user experience, right? You need to understand that. So that’s kind of on a one-to-one level. And also going to a somewhat of a one-to-one level with a product. You, with a product as opposed to the relationship you have with someone else. And I think, you know, take that to a worldview. If we understand each other’s expectations, maybe on a worldview we can identify those gaps and at least have a relevant conversation. - 41:40 – We’re we’re telling them this is how we’re gonna build your company, right? We’re leaders in their company with them on their executive team. They love it when we show them a dashboard and it says, revenue going up, Right? Here are the awesome things. Here are any challenges we’re facing and what we’re gonna do about it. Right? And the shorter that meeting, the better. When we’re not meeting expectations, going all the way back to the beginning of our conversation, that’s when clients are like, I wanna micromanage and help, you know, solve all these problems. So the, the more we tie our work to actual results, the easier it is for everybody.
- 21:42 – For us, at the end of the day, it’s expectations and satisfaction. Obviously for us. Did we hit the due dates, right? Because we’re doing technical work. It’s construction a lot of times, right? So did we hit it on time? But that’s not really what matters. What matters is the client satisfied? Did we manage expectations we could have delivered earlier and they’re not satisfied or we could deliver late and they are satisfied. So we base that on how’s the relationship with the client? Are they, are we aligned on expectations and what’s their rate of satisfaction? And the more of those we get ultimately will lead to more for us, really, retention is more valuable than the initial sale.