This episode, SheSpeaks’ Founder and CEO, Aliza Freud, talks about the opportunities for women in marketing, the benefits of being an entrepreneur, and how she’s connecting influencers with brands.
Aliza Freud is the Founder and CEO of SheSpeaks, an award-winning influencer marketing platform, where she connects female influencers & creators with brands and media.
The SheSpeaks platform reaches over 300 million consumers monthly and is powered by a community of hundreds of thousands of influential women.
Aliza is also the host of the SheSpeaks Podcast which features female CEOs, actresses, producers, authors, and athletes who are shaping our world. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:
- The importance of having a focused message.
- What the paradox of choice means for businesses.
- The implications the Pareto principle has for entrepreneurs.
- The main reasons for becoming an entrepreneur.
- Why marketing should focus on a product’s features.
- The importance of highlighting women’s voices.
- The opportunities there are for women in marketing.
Resources:
Connecting with Aliza Freud:
Connecting with the Josh Hoffman:
Quotables:
- 18:02 – “One of the learnings as an entrepreneur is that you learn that sometimes that, yes, the world, there are lots of opportunities. That’s one of the wonderful things about entrepreneurship. It feels like the world is wide open. But what I think a lot of successful entrepreneurs, what they’ve learned is to be really focused on what you offer and be very clear on communicating that. Because otherwise it’s interesting because as a marketer and I spent the first part of my career working at a very large brand doing marketing. One of the first things I remember learning as a marketer was, when you give people too many choices, they choose nothing.”
- 36:05 – “I’ve never been somebody who gets dissuaded by failure. I love saying, and I say this to my kids all the time, that failure’s not fatal. Like it’s going to happen. You have to be able to say, okay, I am going to fail at something. I’m going to fail at multiple things. How do I figure out what I learned from it, that experience is going to give me, and then move forward from there.”
- 42:20 – “For me, and it doesn’t mean I don’t have a boss as an entrepreneur, but you have a lot of bosses as an entrepreneur too. But you still have more control. And I think for me that was a big part of wanting to be an entrepreneur. You know, just wanting to feel like I put this thing into the world and I make the decision to continue doing it or not.”
- 13:36 – “Now more than ever, we still need what we’re trying to do, which is amplify, you know, make sure we understand what’s going on with women and then amplify that to brands, to the media, to anybody who will listen.”
- 15:29 – “We were in a position to really give them access to all of these women who were, what, you now call influencers. Back then they were like mommy bloggers, people who were so, were active in social media, you didn’t have a name for them. Now there’s a name for them. And we have really great relationships with them. We know what is important to them. We know how to take a brand’s message and really translate that to creating awesome content with these female creators and influencers.”
- 21:10 – “Another principal that you learned in business school, the Pareto principle, which is that what otherwise known as the 80 20 rule, which is okay, what are, you know, you typically have, you know, 80% of your volume coming from 20% of something, right? So you really have to say, okay, be very ruthless in your decision to what you’re going to focus on, especially early in a startup’s life. I think the more, the more specific you can be, the more focused you can be, the better off you’re going to be in the longer run. And then you can always, as I said, expand after you’ve, you’ve mastered one thing.”