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Reading Time: 3 minutes

Building Successful App-Based Businesses: Insights from Logic Inbound CEO

Join us for an insightful conversation with Vlad Mkrtumyan, CEO of Logic Inbound. He shares his journey in building successful app-based businesses like Shop Lets and Drake Quotes. Vlad discusses customer acquisition strategies and the importance of journaling for personal and professional growth. He also highlights the role of referrals and connections in their growth, and how embracing hardship paved the way for their success. Additionally, he dives into the changing landscape of SEO, the power of partnerships, the need for technical SEO skills in the AI era, and the significance of building a community around a specific topic.

Vlad Mkrtumyan is a digital entrepreneur and CEO of Logic Inbound, a thriving marketing agency. With over 20 years of experience in sales, marketing, and business strategies, Vlad has achieved remarkable success. His innovative approach, including search marketing and marketing automation, has not only propelled his clients to a 34% yearly growth rate but has also made him a sought-after speaker and a community builder in the tech and marketing industry. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:

  • Tie-ins with popular brands can leverage their popularity to boost your own business, much like a successful podcast with popular guests.
  • Building referral partnerships and cultivating relationships with vendors are essential for expanding client networks.
  • Deep knowledge of technical SEO and assisting marketing agencies with SEO implementation.
  • Currently hiring a senior SEO specialist and always looking for talented individuals.
  • Book recommendations include “The One Thing” by Gary Keller, “Give and Take” by Adam Grant, and “Anti-Fragile” by Nasim Lib.
  • Book club discussions focused on “The Five Dysfunctions of a Team” and “The Power of Habits”.
  • Creating an insider group or community can help grow the podcast.


Connect with Vlad Mkrtumyan:

Connect with our host, Josh Hoffman:


  • 11:36 – “Let’s say you, you teach boxing or Jujitsu, your students will go there for you, and you are teaching them boxing jujitsu, but you’re also probably teaching them other things like confidence, right? Learning how to stand up for yourself. So, you know, the other aspects is people come to me for Google traffic, right? But they’re really asking, how do I grow my business? How do I take things to the next level?”
  • 23:14 – “But everybody, no matter what field you’re in, right, is going to be looking at AI and what matters the most in SEO is going to be technical SEO. So stuff like, you know, data hierarchy structure of your websites’ schema, right? It is the biggest thing. So we’re doing a lot of schema consultation right now for AI and I think Google is going to use that data and then that’s how they’re going to help continuously pre-populate searches, right?”
  • 24:40 – “So here’s the scariest part that we haven’t even talked about, right? Is that when it comes to search, right, Google, I actually predict, is not going to be doing as great. Like, I don’t think they’re going to end up being the king of search forever, right? And that’s why they’re changing. They have to change, right? They have to adapt because, you know about Bard and their whole ChatGPT scare.”
  • 24:15 – “I’ve seen on some searches as you scroll down now that Google’s gotten rid of the pagination on mobile, and you scroll down and then the background start changing. Now there are different colors and there’s different sections and they have a bunch of the Q&A has expanded videos have expanded. It’s just, it seems like over the last, I don’t know, five, six months, it’s changed so much.”
  • 26:38 – Josh: “So, Vlad, if you had to teach something to other marketers, what would it be?”
    Vlad: “Man, I should be flipping these questions out on you guys, actually. Really? So I’ll do that, actually. But I think the number, and you guys actually talked about this earlier. I think the number one thing, as a marketer, you need to learn is how to build a community, right? That’s what it comes down to, right? Like you can do a million cold spam reach outs, right? Great. Right? Go ahead, do that. That works. That can work. We actually had a client from that as well, right? But right at the end of the day, you’re going to make the most profit from building an engaged community around a topic, right? So the question is, right, what about the business or the surf, the service that you’re providing, right? What about it excites you the most? And where can you build a community around that, right?”