Reading Time: 3 minutes
Reading Time: 3 minutes

Alex Oesterle’s Journey from Finance to Social Media Agency Founder

In this engaging episode, discover the journey of Alex Oesterle, CEO of Blue Bear Creative, and a content creation expert. From transitioning from finance to launching a thriving social media agency to uncovering the significance of community engagement and generosity for success, this episode delves into the evolving landscape of social media marketing. Gain insights into the fascinating transformation of compliance agencies in the beverage industry into marketing powerhouses and learn valuable tips for enhancing your TikTok content strategy. Join us for an exploration of this ever-evolving industry and the keys to successful content creation.

Alex Oesterle, CEO of Blue Bear Creative and host of the FMN Podcast, is a seasoned entrepreneur and expert in engaging millennial consumers through social media. With nearly a decade of experience, Alex’s background spans digital marketing, finance, and operations. His insights into marketing to the millennial demographic and his success in building and leading a social media-focused digital agency make him an excellent guest for discussions on modern marketing strategies and entrepreneurship. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:

  • Alex transitioned from a career in finance to marketing while helping friends with their CPG companies.
  • Engaging with customers is essential for building a successful brand.
  • The content video forward ad strategy offers significant opportunities in the social media space.
  • User-generated content will continue to be an essential part of content strategy.
  • Social media platforms like TikTok and Instagram are integrating features for e-commerce.
  • Blue Bear Creative offers comprehensive social media services, making them an ideal partner for marketing agencies in need of social media expertise.
  • Posting at least one TikTok per day, preferably two, can help increase visibility and traction.


Connect with Alex Oesterle:

Connect with our hosts:


  • 33:40 – “I mean social [media] changes so much on a month-to-month basis, even faster. I think the user-generated or user-forward side of content is going to continue to be a huge part of content strategy. I think there’s a lot of smart partnerships and integrations that are starting to happen with the platforms themselves. TikTok for example, rolling out shoppable, the e-commerce features that Instagram has, but I think they’re integrating really well with Shopify and into the website side of things.”
  • 38:25 – “Probably say 60% of the work that we do at least is around the content creation. Whether that’s planning, presenting the creative ideas based around a content calendar, putting together a content calendar. That’s a big part of it. And as things have shifted from being this high production value kind of sexy or food porn, which I hate that term, but for us it’s very, everything that we do is very food forward. There’s still a time and a place for that, but started to enlist creators and build, curate a group of creators that we can kind of turnkey knockout content that is more of that user-generated type of look and feel more effectively.”
  • 41:05 – “That user-generated type of content or the creative shooting that as an agency is very tough. Because you need talent, somebody on screen, ideally somebody different across brands, multiple different people across different clients. So it’s not one person on every client’s video. And then you need a location that looks like where you want to shoot, and then you need a crew there. Which is really why we started leaning into that creator pool. Individuals at their own house, just coaching them through how to shoot stuff, directing them remotely. So it’s a one-person crew, one person shooting themselves on an iPhone. And it solves a lot of pain points that the traditional agency model or production model is kind of restricted to in terms of production”
  • 49:25 – “I think a lot of people get hung up on follower numbers and impressions, but really the quality of your interactions and your fan base is the most important. And you build that through genuine one-on-one connections, whether that’s through good content that leans into an insight of a specific audience or literally talking to somebody one-on-one by a community manager.”
  • 17:00 – “We were talking about how we’re trying to build this community and everything. And what I got of what you just said is it’s not necessarily if you build it, they will come. You need to engage. It’s not like you just put the social media out there or we just put the podcast out there and people just come and beyond this community. We’re trying to give our guests a lot more, whether it’s support or referrals or whatever it is, but we obviously understand it’s not just let’s start a Slack page and maybe do a round table like it, it has to be a little bit more engaging. And a lot of what we’re trying to do is trying to focus on how you build the habits.”