Dive into a riveting session with Matt Butler Co-founder & CEO of Bonsai as he unpacks the world of precision marketing. This episode explores the intricate dance between analytics and agency success, from the struggles of justifying ad spending to leveraging first-party data—a candid look at what fuels motivation and discipline in business and beyond.
Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.
- SEO and web design referrals
- Leveraging first-party data
- Scaling up with Overstory
- Truth about incrementality in ads
- Building motivation and discipline
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